![]() ![]() Smart watches have drawn increased attention to the market from the likes of Apple, Motorola, Pebble, and Samsung, but this has not dampened interest in fitness trackers. ![]() While there has been clear growth in the wearable market, there has been little sign of product cannibalization. However, while Apple has emerged as the undisputed market leader in smartwatches, Fitbit has retained the top slot in the overall wearables sector. This growth is mainly due to Apple taking the Watch into new markets, it says, though September’s introduction of modest discounts along with gold and rose gold Sport models is also likely to have helped. The latest IDC data on the wearables market suggests that Apple Watch sales are enjoying modest growth, up from an estimated 3.6M units in Q2 to 3.9M in Q3.
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